Samsung The Sero 4K Rotating QLED TV

The world's first rotating TV to maximise your content experience with full vertical or horizontal 4K viewing.

*Auto Rotation feature requires compatible Galaxy smartphone.

Finally – see every glorious detail, without the glare of the sun or the lights in your room interfering. The Serif’s revolutionary, glare-free QLED Display absorbs reflections, so even in bright light, you'll experience the brilliance of watching everything in flawless colour – without distractions.

Stream your favourite playlists from your smartphone to The Sero’s powerful TV sound system. With 4.1ch 60-watt TV speakers built-in, you'll fill the room with premium sound and deep bass for music sessions that really move you.

Make everything you watch truly spectacular. With 100% Colour Volume, you’ll get the widest range of true-to-life colours  – no matter what conditions you’re watching TV in. Quantum Dot display technology, unlike others, is able to transform light into breath-taking colour that'll look just as impressive ten years down the line. In fact, we guarantee it.

Discover just how adaptive an AI TV can be. From old favourites to new releases, this processor automatically adjusts the brightness and upscales the resolution of everything you’re watching to flawless 4K – even if it wasn’t filmed that way. Plus, AI sound perfectly adapts to what’s on screen and to your surroundings. Just turn your TV on, sit back and let QLED do the rest.

Stay one step ahead with clear picture and smooth performance. Samsung's Crystal UHD TVs incorporate Motion Xcelerator and Auto Game Mode (ALLM) technologies, which optimize frame flow, contrast ratios, sharpness and color gradations for any type of game and noticeably increase responsiveness - for smooth, natural motion blur free.

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Multi-tasking has never been so easy. Multi View lets you split the TV screen, and watch what's on TV and on your smartphone — without having to look away. Simply cast your phone to your TV, split the big screen, and do more. Handy if you want to keep an eye on the football score whilst watching a movie.

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Samsung's new Smart Hub focuses on organizing and discovering content so you can spend less time searching and more time watching the movies, shows and other content you enjoy.