LG 4K OLED TV B3 Series

  • OLED, Model 2023, webOS
  • 195cm, 4K UHD Display, 120 Hz
  • Wi-Fi, Ethernet, Bluetooth
  • α7 Gen 6 AI, Infinite Contrast, TrueCinema
  • more product specifications >
- €1,000.00
Screen Size
Ordered on demand

The new LG OLED TV from the B3 series with 100 million self-illuminating pixels and 4K UHD resolution (3840 x 2160 pixels) for a truly amazing image quality with exceptional realism and unique designs. Features a renewed α7 Gen6 AI 4K processor that uses deep-learning algorithms for even greater sharpness and impressive colors, Dynamic Tone Mapping technology for natural HDR, amazing contrast and intricate details with depth and Dolby Vision IQ & Dolby Atmos sound systems for an immersive audio and visual experience. In addition, features  HDR10 and Film Maker mode, for perfect cinematic viewing and a great gaming experience, thanks to the support of features such as Nvidia G-Sync and AMD FreeSync Premium.

The Evolution of OLED TV

LG's new self-lit OLED 4K TV offers further enhances the image, adding natural depth and making colors impressively faithful and vivid. LG OLED pixels light up autonomously without a backlight that dims their brightness. Dark areas are now completely black, with no light leakage or halo effects. And with a uniform frame, aesthetics that fit any space, a powerful a7 AI processor, Dolby Vision IQ and Dolby Atmos, the LG OLED B series is the TV you've been looking for.

α7 ΑΙ 4K Gen6

The new updated 6th generation a7 AI 4K Gen6 processor improves the capabilities of LG UHD TV, to offer you an immersive viewing experience. The processor removes video noise and creates more vivid color and contrast, while low-resolution images are upscaled and reproduced with quality approaching 4K Ultra High Definition. In addition, artificial intelligence (AI) brightness control ensures the perfect brightness level for any environment by adjusting the brightness from the ambient lighting.

Self-Lit Pixels

The OLED TV from LG thanks to the self-illuminating pixels provides a truly amazing picture quality. The multitude of design possibilities alongside the latest cutting-edge technologies contribute to an unrepeatable viewing experience. Everything you love about a TV on a whole new level in every way. The result is an unrepeatable viewing experience that combines the deep and rich colors of the self-illuminating OLED with the immensity of the 4K resolution.

Infinite Contrast

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

Dynamic Tone Mapping

Dynamic Tone Mapping uses the AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.

webOS 23 New Home

With webOS 23 New Home you can tailor your favorite content to your preferred viewing mode, get personalized movie recommendations, an overview of your team's upcoming matches and your own notifications, all in one place just for you . Plus, you can create custom cards for your favorite apps and services and arrange them in any layout you want, or get recommendations for new things to watch based on your voice search history.

True Cinema Experience

Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart-pounding audio and extraordinary visuals.

Ultimate Gaming

Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra-fast action appears clear and smooth.

Cloud Gaming

With the seamless addition of GeForce NOW and Stadia, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favourites straight from your television.


Model OLED77B36LA
Manufacturer LG
Color Black
Screen Size 77"
Display Technology OLED
Electronic Display Category Television
Energy Efficiency Class SDR F
Energy Consumption SDR 131 kWh
Energy Efficiency Class HDR G
Energy Consumption HDR 219 kWh
Screen Size 195.00cm
Resolution 4K UHD
Refresh rate 120 Hz
Model Year 2023
Operating System webOS
Tuner DVB-T2, DVB-C, DVB-S2, DVB-S
Twin Tuner No
HDMI Ports 4
Satellite Connection Yes
USB Ports 2
Wi-Fi Yes
Ethernet Yes
Bluetooth Yes
VESA-Mount 400 x 200
Net Weight (TV + Stand) 30 kg
Dimensions With Out Stand 55.3 × 1,723 × 992 mm
Dimensions With Stand 270 × 1,723 × 1,043 mm
Guarantee 2 years
Energy Label