Samsung 4K OLED TV S95D Series

Our advanced 4K OLED Processor takes ordinary picture and makes it extraordinary. Thanks to self-illuminating pixels, you can enjoy a naturally bright and colourful picture every time. The Samsung OLED TV works in tandem with the mighty AI-powered processor to deliver superb contrast and our sharp 4K picture. The finished result is a cinematic picture detail that’ll take your breath away.

You no longer have to struggle to understand what is happening on the screen. Discover the true beauty of each scene - just as the creators intended. All this thanks to remarkable HDR brightness that brings rich blacks, intense lighting and deep contrast. Our NQ4 AI Gen2 processor analyzes every scene to deliver maximum brightness and contrast, as every pixel with OLED HDR brings out even the smallest details.

Perfect the minimalist look with a super slim and ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your OLED TV has been delicately crafted to look beautiful from any angle.

See stunning deep blacks without distractions thanks to Anti-Glare technology that significantly reduces glare from external light sources, allowing you to enjoy OLED's stunning colors and deep blacks without distraction.

Unrivalled 4K 144Hz gaming TV refresh rates eliminate lag with ultra-smooth action – all in exquisite detail, on the big screen. The TV and HDMI 2.1 work in synergy with next-gen consoles to deliver ultra-low input lag and ultra-responsive gameplay. It cuts out the blur between fast-paced images, so you'll experience ultra-smooth, lightning quick, immersive gaming.

Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.

Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Enjoy accurate color reproduction. Thanks to calibration by our experts, colors adjust to even subtle changes in hues.

From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

PANTONE certification certifies the accurate display of 2,030 PANTONE colors and 110 new skin tones. So you can enjoy accurate, realistic viewing experience.

Real Depth Enhancer mirrors the way human eyes process depth by increasing foreground contrast. So when you're watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as is.

Samsung's EyeComfort detects local sunset and sunrise times on the screen to automatically adjust the screen accordingly. It also reduces brightness and colors after sunset, so the screen is friendly to your eyes, making it easier to relax and rest.

Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Get ready to perform at your peak. Engineered for the most immersive and responsive experience, QLED makes super smooth, ultra crisp HDR gaming on a big screen a reality. And say goodbye to screen tearing and stuttering with AMD FreeSync Premium Pro.

Maximise your experience with the ultimate gaming TV set-up that lets you change between 21:9 and 32:9 screen ratios. A wider screen means more detail, more depth and, of course, more fun. Plus, Game Bar lets you quickly monitor and adjust critical aspects of your gameplay—whether that’s switching aspect ratios, checking input lag or connecting a headset.

Best-in-class surround sound takes your audio experience to a whole new level of immersion. Packed with six multi-directional speakers and, for the first time, supports Dolby Atmos technology – bringing you the ultimate, cinematic surround sound experience. Paired with Object Tracking Sound, no matter what you watch, you’ll get thrilling 3D audio that moves with the action on-screen.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Take your audio experience to another level with thrilling 3D sound that moves with the action on-screen. With 8 dedicated TV speakers arranged throughout the screen, you’ll experience dynamic surround sound that truly tracks the action.* From high-speed car chases to waves crashing on the beach – you’ll feel like you’re there in the thick of it all.

Enjoy lively yet balanced sound with great voice clarity thanks to AI sound processing that extracts and processes sound artifacts and adjusts the sound taking into account the characteristics of the room and audio content. .