Samsung The Frame Art Mode QLED TV

Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking, glare-free QLED TV display absorbs reflections  – so even in bright light, you’ll be watching the drama, not yourself.

Instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own. Better still, with The Frame 32” you can switch to Vertical Mode and shake up the way you view your Art.

Designed to look just like a picture frame, The Frame 32" TV is the perfect finishing touch to elevate any room in your home.

Make your own Frame. Choose from over 40 interchangeable bezel styles at theframebezel.com to create the perfect match for your taste, space or simply the artwork on display*. It’s easy to swap them whenever you fancy a change – all it takes is a snap to switch things up. So go ahead, the choice is yours.

*Customisable bezels each sold separately. Available colours and designs may vary. For full availability, visit theframebezel.com.

Make everything you watch truly spectacular. With 100% Colour Volume, you’ll get the widest range of true-to-life colours  – no matter what conditions you’re watching TV in. Quantum Dot display technology, unlike others, is able to transform light into breath-taking colour that'll look just as impressive ten years down the line. In fact, we guarantee it.

Samsung's new Smart Hub focuses on organizing and discovering content so you can spend less time searching and more time watching the movies, shows and other content you enjoy.

Ramp up the surround sound with the combined power of your Samsung TV and soundbar. Like a symphony orchestra, this simple system works in perfect harmony by synchronising TV speakers and soundbar together to play sound simultaneously from both devices. All without any complicated set-up.

Ramp up your audio experience with virtual 3D surround sound. Object Tracking Sound LITE uses AI and your TV's bottom speakers to simulate overhead sounds. The result? Cinematic, 3D audio that follows the action — all without the need for extra speakers.

Say goodbye to disposable batteries with the SolarCell Remote equipped with a solar panel on the back. The built-in microphone also facilitates Voice Assistant operation.